THE AUDIENCE FOR JAZZ IN THE EAST MIDLANDS

During January and February 2009 Derby Jazz participated in the most detailed investigation of the audience for live jazz ever undertaken in the UK.

The research by Heather Maitland was commissioned by East Midlands Jazz CIC (EMJAZZ) and focused on audiences at 23 live jazz events in January and February 2009 at 14 venues. Artists appearing at these events ranged from Trudy Kerr to Dog Soup via Darius Brubeck and venues included bars and restaurants as well as arts centres, theatres and concert halls in Derby, Leicester, Lincoln, Nottingham and Wellingborough. 

Most of the report is available on this site as 15 downloadable pdfs:

1)      Overview “The Audience for Jazz in the East Midlands”

2)      What are audiences like?

3)      Mosaic Report East Midlands overview

a)      Mosaic Report Derby

4)      Audience Map East Midlands

a)      Audience Map Derby

5)      Where the potential audiences East Midlands

6)      Motivations and barriers

7)      Attendance Patterns Derby

8)      Developing Younger Audiences

9)      Persuading more people to come

10)  Pricing

11)  How to use these briefings

12)  Methodology

13)  Questionnaires

Heather Maitland is an arts consultant, researcher and commentator based in the East Midlands but working throughout the world.  She is the Research Associate at the Centre for Cultural Policy Studies, University of Warwick.  She is chair of the European Blues Association.

 

EMJAZZ is the regional development agency for jazz in the East Midlands. It was formed in 2004 by its five core partners Derby Jazz, Leicester Jazz House, Lincoln Jazzpac, Northampton Contemporary Jazz and Nottinghamshire Jazz Steps and became a Community Interest Company in 2009. It is an Arts Council of England Regular Funded Organisation.

 

The Audience for Jazz in The East Midlands research and report was part of EMJAZZ’ “Rhythm-A-Ning” which was an Arts Council England Grants for the Arts project funded by the Lottery.